WCBS-FM Closes Number Two Gap in November Ratings
WLTW/Lite FM is back at number one, although it never left. The overall November Arbitron ratings for ages 6+ have the Clear Channel juggernaut at 6.0, up from 5.7 in October.
WCBS-FM continues hot on Lite’s trail. The consistent number two player in the radio wars has narrowed the deficit to .3. In recent months the Classic Hits station was within .4 and .5 of WLTW.
“While it was bad for the New York Yankees not making the playoffs, it did help our ratings on CBS-FM with our biggest gains from 3 p.m.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in