Waze: "Wikipedia for Drivers" Leverages Social To Recommend Routes
Waze app is a high-end navigation tool and also a social, fun experience that is free and completely user-generated. I had a chance to visit the Waze office in Israel and talk with the VP of Community and Operations, Fej Shmuelevitz, about how Waze has grown as a result of immense community engagement.
When you think of navigation tools, the words “social” and “fun” are probably not the first ideas that come to mind. Waze is trying to change that.
They’ve developed a mobile app that is at once a high-end navigation tool and also a social, fun experience that is free and completely user-generated. I had a chance to visit the Waze office in Israel and talk with the VP of Community and Operations, Fej Shmuelevitz, about how Waze has grown as a result of immense community engagement.
Shmuelevitz describes Waze as ‘A kind of a Wikipedia of drivers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in