Wayfair’s New App, Made for Magic Leap Headsets, Lets You Design Your Home With Mixed Reality

There are several hundred products to choose from

Wayfair has created a mixed reality app for Magic Leap headsets. Wayfair
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Thanks to Wayfair, people can now use Magic Leap to see how furniture they’ve never seen might fit in their actual homes.

The ecommerce home goods store is debuting an app called Wayfair Spaces, which will let users see true-to-scale digital chairs, posters, tables and other products into their physical spaces.

The app debuted today at Magic Leap’s inaugural developer conference in Los Angeles, where hundreds gathered to hear from a range brands, gaming companies and entertainment studios that are partnering with Magic Leap’s first headset, which began shipping in August.

Inside of Wayfair’s demo area at the conference, a space was set up to resemble an office. After putting on the Magic Leap headset, several predesigned rooms appeared within the app. After selecting one, placing objects in the real world from the digital design was as easy as using a mouse—whether it was placing digital posters on a wall or plants on a table or a chair next to a desk. Users are also able to turn the objects around to place them against a wall or swap them out for similar products.

This isn’t Wayfair’s first time using mixed reality. The company already has an augmented reality app for smartphones via iOS. However, the Magic Leap version of the app allows users to bypass the constrains of a smartphone screen to look at their rooms as they might in real life.

According to Shrenik Sadalgi, Wayfair’s director of next gen experiences, the idea is to make designing a room or an entire home less of a chore. Wayfair has been experimenting with how users might want to browse products through a mixed reality headset while also brainstorming what they want and whether it might fit. Sadalgi said it adds space as a variable to the online shopping experience.

“The platform lends itself to the problem we’re trying to solve which is is to visualize something before you buy it,” he said. “We’re going to figure out what the right experience is. There are no interaction patterns that have been defined so far, so we need to figure out what that means.”

For starters, Wayfair has added several hundred products to the app with plans of adding more in the future. And while there’s no ecommerce component yet, Sadalgi said it’s not the point—at least not yet. However, some sort of button for buying might be added later on.

“Think of that as your pallet and the space as your canvas,” he said.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.