Watching Logomotives Go Hardcover

Excited about Jeff Fisher‘s upcoming book, Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands? We collectively are. And as we check up on Jeff’s regular site on a near daily basis, it’s also been a blast more recently checking in with his book blog. Getting the sneak peek on the innards of the thing is certainly fun in and of itself, it’s also serving as a nice lesson on everything that goes into putting together a book about design. Frankly, it seems like a lot of hard work. That’s why we’re sticking to handing out pamphlets about design to people at bus stations.