Adweek hosted its inaugural NexTech event last week featuring some of the biggest names of media, advertising and tech. We heard a variety of voices in the brand marketing space including Martin Sorrell, chairman of S4 Capital, Linda Boff, CMO of GE, Jared Smith, president of Ticketmaster, Linda Yaccarino, chairman of NBCU advertising and partnerships and Peter Naylor head of advertising sales for Hulu.
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