World Wrestling Entertainment climbed into the Facebook Watch ring with an exclusive weekly series for the social network’s original video platform.
WWE has more than 825 million followers worldwide across its social properties, including nearly 500 million likes on its Facebook pages, with more than 38.6 million alone on the main WWE page.
WWE Mixed Match Challenge will livestream Tuesdays at 10 p.m. ET starting Jan. 16, and the 12-week series will feature WWE Superstars from the wrestling organization’s WWE Monday Night Raw and SmackDown Live rosters competing in a single-elimination tag-team tournament.
After months of rumors and speculation, Facebook launched original video tab Watch in August, with the goal of becoming a destination for professional, higher-quality, long-form video content.
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