WATCH: MTV's 'White Squad' Offers Quick Fix for Inequality
MTV uses tongue-in-cheek promo to shed light on inequality.
MTV recently launched its Look Different campaign, geared toward shedding light on pervasive bias based on race, gender, and sexual orientation. In support of the campaign and in an effort to challenge the assertion that white privilege is a thing of the past, MTV has created The White Squad, a fictional service that can help non-caucasians reap the same day-to-day benefits of their white peers.
The tongue-in-cheek promo for the bogus company uses real, sobering statistics to assure viewers that they too can earn a scholarship, get a shorter jail term, hail a cab, and land an interview at the same unfair rates as whites by simply obtaining a whiter name or having a sandy-haired gentleman stand in for them.
While the video’s concept may be worth a chuckle, the numbers make it clear that there’s nothing funny about how deeply such biases affect all of our lives, and how seldom some...
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