When the Washington Wizards' first game of the season kicks off tomorrow night, the NBA team will already be ahead of the game in digital.
Google claims that searches made for the keywords "NBA season" have increased 400 percent since July as the season gets closer. And with NBA games now in full gear, the Wizards have already set up search campaigns to drive quick ticket sales.
"We had done a few other types of advertising in the past that really weren't driving any results that could be trackable—like, for example, direct mail.
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