TWT Editor Lays Out a ‘Vision’

Last month TWT‘s new Executive Editor David Jackson announced to his newsroom that the publication would be taking things in a new, brighter direction that would involve reorganization and layoffs. Today he releases another letter, this time, a “vision” for what’s to come. In it, no word as to which members of the newsroom will soon be let go.

The vision doesn’t sound much different than any other online publication out there. They will be “digital first” (sounds like National Journal, Politico, The Hill, CQ Roll Call, The Atlantic, Slate, WaPo, The Daily Caller and more), they will use social media (we suspect this sounds like EVERYONE), they will keep in touch with what their audience likes through research (Roll Call anyone?), they will create a mobile site (yes, yes, others have done it) and finally, his dramatic last few lines: “We will be a news organization that can be trusted to report important stories that others won’t. We will be The Washington Times 3.0.”

See the full vision statement…

Subject: From the Editor
Date: January 2, 2013 12:12:14 PM EST
Last month I told you about our goal of re-organizing our company so that we could be as competitive as possible in today’s dynamic news environment. To that end, I’ve drawn up a set of guidelines – a vision statement – that I would like to share, first with you, and then with our readers. This statement is meant to not only say who we are and what we will be, but also to help shape our decisions as we move forward.

As I noted earlier, we are certainly not alone in entering a period of transition. But our plans will be uniquely our own, designed to fit our specific strengths and positioning as a source of distinctive news and opinion from our nation’s capital. 

— David
Vision statement

We will be a digital-first news organization. We will continue to print The Washington Times newspaper, but our Internet and online audiences will become our first thought in all story coverage and planning, and we will make the personnel, scheduling, and assignment changes required so that we can reach these fast-growing audiences quickly and creatively.

As part of this transition, we will launch a re-designed website that will feature blogs and other tools that help us get breaking news stories to our audience faster. We will be alert for ways to use interactive charts and graphics to make news and information easy to understand.

We will be attuned to our audience’s interests. We will focus on political issues and other subjects that we know our audience is interested in, and we will look for compelling ways to give them important news and information that they cannot get anywhere else. We will stay in touch with our audience’s interests not only through their feedback, but also through research. Because we know our audience believes in personal freedom, free markets, limited government, and traditional values, we will closely cover stories about those subjects. We will also specialize in stories about national security and defense, cybersecurity, diplomacy, energy, and international developments such as the threat of terrorism and the rise of China.

We will make our Commentary section a must-read source of insightful and informative opinion from a conservative perspective. We will offer solutions rather than complaints, and they will be timely and pertinent to the subjects that people are talking about.

We will develop columns devoted to Libertarian viewpoints, tea party opinions, the latest think tank research, and what young conservatives (particularly those on college campuses) are talking about. We will also add blogger voices to provide online commentary.