Washington Post Taps Forbes Alum as CRO

Kevin Gentzel was behind Forbes' AdVoice

The Washington Post has filled its long-vacant post of chief revenue officer, naming Forbes vet Kevin Gentzel to the position. Gentzel will oversee the Post’s print and digital ad teams, its conference business, targeted products and special sections.

Like much of the publishing industry, the Post has been struggling to reverse its revenue declines; it recently jumped onto the native advertising trend with a new product called Brand Connect. Gentzel’s experience is notable for having launched Forbes’ native ad product AdVoice while he was chief revenue officer at the business brand, one of the early movers in this space. He added digital experience working for the past year as CRO at News Distribution Network, a video news distributor to clients including The New York Daily News and Los Angeles Times. Gentzel also is no stranger to family-owned media companies, having spent 12 years working for the Forbes family.

“He has the right mix of entrepreneurialism, discipline, experience and operational leadership to lead our revenue functions now and into the future,” Steve Hills, president of the Post, said in a statement.

“I am excited to be joining the Washington Post because of the power of the brand, the incredible journalism that literally shapes the opinions of opinion leaders, the innovation occurring in user experience and ad products, including Brand Connect, and the amazing and talented people that work across the company,” Gentzel emailed.

He succeeds Ken Babby, who left in March 2012.

Gentzel starts in his new position June 10 and will report to Hills. He’ll initially work out of New York, with plans to move with his family to D.C. in a year.

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