The Washington Post has filled its long-vacant post of chief revenue officer, naming Forbes vet Kevin Gentzel to the position. Gentzel will oversee the Post’s print and digital ad teams, its conference business, targeted products and special sections.
Like much of the publishing industry, the Post has been struggling to reverse its revenue declines; it recently jumped onto the native advertising trend with a new product called Brand Connect. Gentzel’s experience is notable for having launched Forbes’ native ad product AdVoice while he was chief revenue officer at the business brand, one of the early movers in this space.
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