Fighting Aggregation Smoke With Aggregation Fire
Washington Post executive editor Marty Baron chats with The Guardian.
When we wrote earlier this year about the extensive recent operational changes at CBSSports.com, we pulled from Jason McIntyre’s excellent report the following:
Mark Swanson, the former managing editor at CBSSports.com, says, emphatically, “no consumers give a shit who breaks stories. Everyone has them within minutes. We thought there was value, but there’s none. This isn’t opinion. This is empirical.”
It’s a remark that has stayed with us ever since (and there are of course, within sports and beyond, the occasional exceptions).
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