Was Amazon's #PrimeDay a Social Media Failure?

Amazon's much-ballyhooed Prime Day — showcasing the company's Amazon Prime feature — may have been quite a commercial success, but many social media users were unimpressed with the deals offered.

Amazon’s much-ballyhooed Prime Day — showcasing the company’s Amazon Prime feature — may have been quite a commercial success, but many social media users were unimpressed with the deals offered.

Though Amazon said that Prime Day sales surpassed Black Friday or 2014, a lot of the chatter around the sale event was negative or bland, according to Talkwalker.

From July 13 through the afternoon of July 15, Talkwalker tracked 79,903 mentions of the #PrimeDay hashtag on social media. The hashtag received 50,212 engagements (such as re-tweets, shares and mentions).

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