Warner Music Pulls Content From YouTube
Over the weekend, Warner Music began pulling their content down from YouTube. The Warner Music channel, and associated videos from artists such as Madonna and the Red Hot Chili Peppers, was one of, if not the, most popular channel on YouTube. YouTube, since being acquired by Google for $1.65 billion, had been experimenting with music labels to develop a program that provided compensation for content played through their site. Discussions beteween YouTube and Warner broke down when the two sides could not agree on how much revenue would be shared with the music company from YouTube’s advertising revenues.
As negotiations fell apart, content started to disappear from YouTube (meaning that content was no longer available on mobile devices such as the iPhone/iPod Touch, which has very tightly integrated YouTube into their device).
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