Warner Bros. puts up their "Dukes"; we ask, "What's 'a hit,' exactly?"
Today’s piece by Claudia Eller, usually one of the finest and most aggressive journalists covering this sordid business of show, makes us a tad crazy, only because we don’t think the word “hit” should be thrown around so loosely.
“Looking for new, less risky ways to boost profit, Warner Bros. is launching a direct-to-DVD business that will release 10 to 15 low-budget movies a year.”
“First up will be a sequel to the studio’s 2005 hit “The Dukes of Hazzard,” scheduled to go on sale at the end of this year or in early 2007.”
Excuse
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