Warby Parker and Saks Fifth Avenue's Mobile Commerce Just Got More Interesting

Relay should give them greater app reach

Digital payments company Stripe revealed a mobile commerce system today called Relay, which lets retailers offer products across multiple smartphone apps in an unusually easy fashion. 

Launch partners from the merchant side include Warby Parker, Saks Fifth Avenue and Wish, and they'll be able to pitch and sell items via apps that are also on board with Relay—those currently include Twitter, ShopStyle and Spring. In other words, the retailers will not have to add their e-commerce presence in the apps one by one: It's a one-size-fits-all concept. 

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