WaPo’s Digital Ambassador Leaves for Mic

Mic. Dropped?

It is our duty to regretfully inform you that the bell tolls for the print media once again as the Washington Post’s Executive Director of Emerging News Products Cory Haik split for the millennial online depository, Mic.

When Jeff Bezos, Amazon kingpin, took over WaPo, he knew the way to gain more subscribers was to consider them “consumers.” This is the move that really catapulted one of the leading newspapers in the country into a digital-first platform.

So, this past July, Bezos appointed Haik — then, an executive producer and senior editor of news — into the paper’s ostensible major domo of digital. And, that lasted six months as she has set sail for more cyber pastures to become Mic’s chief strategy officer, according to re/code.

Four-year-old Mic is working on replacing its reputation as a place that makes lots of content to one that makes important content, and having a Post exec on board is part of that process, both practically and optically. So was hiring Madhulika Sikka, a top editor from NPR, to become the site’s executive editor back in June.

Think digital media isn’t taking over? The position was made just for her. For those of us who love a newspaper, this is saddening news.

Prior to her tenure at the Washington Post, Haik was assistant managing editor at the Seattle Times, and managing editor for Times-Picayune digital property nola.com.

In other words, girl’s got skills and digital media just got a little bit better.