WaPo Weathers the Snow

According to WaPo, 400,000-450,000 Sunday newspapers were delivered throughout the day yesterday. In anticipation of the storm, nearly every pre-print advertising packet was delivered to subscribers with their Friday newspaper, and for those 7-day subscribers who could not be reached Saturday, the Saturday paper was included in the Sunday delivery. The delivery of weekend papers continued today with 80% or more expected to arrive by tonight. WaPo says that they expect Monday papers to be delivered to subscribers if the roads along their route are plowed.

During the storm, WaPo.com

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in