WaPo Paywall Hits Stages of Grief

Earlier this month, following (as usual?) the NYTWaPo’s metered paywall went up. Now you get just 20 free articles before having to pay a minimum of $9.99 a month.

While this approach is working well for NYT and even now-independent blogger Andrew Sullivan, one does wonder what will happen when the entire media old guard is walled away. Will the average news consumer consider it something worth paying for, or will still free, less-established sources become the go-to and the vanguard?

Personally, WaPo’s paywall has not yet been much of a problem as we try to avoid the technological deathtrap any more than is necessary.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in