TV Commercials Director Tests the Limits of Social Video

You just know this story is going to have some legs. It was ferreted out this morning by ABC News, picked up about an hour later by the Washington Post and now sits poised to be re-blogged through the weekend.

LA based commercial and music video director Walter May decided to see how long it would take for a video love letter to his girlfriend Alex Trevino, a graduate student at Duke University, to get to her… Without him having anything to do with the getting-to.

Within two days of a blind posting of the video to YouTube on Monday November 29th, Trevino had been made aware of it via Facebook and May had tweeted his joy to the (World Wide Web) world. In so doing, he also has set the viral bar for all future social media-crossed lovers: beat 48 hours.