Bloomberg News Exploits Disney's 'Dumbo' Move
Somewhere deep inside the IT department at Walt Disney Studios, there is no doubt a lingering sense of embarrassment over the way a reporter at Bloomberg News in New York was able to sniff out the company’s third quarter earnings on November 11th ahead of NYSE close.
AP Technology reporter Jordan Robertson has the juicy details, starting with an apt movie reference:
The Walt Disney Co.’s early release of its earnings report this month came down to a Dumbo move: The company made the information accessible through an easy-to-guess Web address.
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