Walmart Is Coy About Its VR Plans, but It’s Leaving Digital Breadcrumbs

Company explores the technology’s possible retail uses

Walmart says its acquisition of a virtual reality platform and content studio is meant to explore the possibilities of VR in retail, but the retail giant has been relatively quiet about its plans otherwise, saying only that it wants to “develop new product exploration through immersive retail environments.”

In an email, a rep said that since its new portfolio company, VR shop Spatialand, is “still in stealth,” there aren’t “a lot of details we’re sharing at this point” other than what Store No.

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