The Wall Street Journal, the 124-year-old broadsheet, wants advertisers to know that it "gets" video as well as digital in general. While the Journal's relatively affluent viewer demographics are envied in the publishing community, it's still one of many traditional news outlets that face challenges in concerns to perceptions in an increasingly BuzzFeedy content world.
"We really want to sit down and ideate with advertisers," Trevor Fellows, head of global media sales at the Dow Jones-owned news brand, told Adweek after his team's NewFronts presentation this morning.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in