Wall Street Journal To Get Front-Page Ads

wsj_pabst_timesselect.jpg

A mock-up of the Wall Street Journal’s ad-supported front-page, featuring paid ads from TimesSelect and Pabst Blue Ribbon

A day after the New Tork Times announced it would shrink its size and cut production staff, the Wall Street Journal confirmed it will begin to run ads on its cover.

The Times relays the news:

The Wall Street Journal calls it a “jewel box,” but readers of its front page will know it by its common name: advertising.

The Journal confirmed yesterday the speculation that it would open its front page to advertisers, probably in September, a move that could bring in tens of millions of dollars a year in revenue.

Earlier this year, New York Times said it may begin to run ads on the front-page of its business section.

Front Page of Journal to Get Ads [NYT]