Wall Street Journal Launches Travel Service

We wonder how the Bancroft family would be feeling about this (if they weren’t too busy enjoying their $60 per share right now): News Corp.’s Wall Street Journal has launched a travel service called WSJtravel, which will offer over 50 “premiere” travel packages to such exotic locations as Vietnam (for a study in local food), Tuscany (to stay in 1,0000-year-old castle and take seminars on books), and Napa Valley (to get wasted with class).

While we’ve been talking about Condé Nast possibly lending out its name for product licensing, it almost seems ingenious for The Wall Street Journal to pair with a travel agency and do it first. We’re happy to see media companies trying out new sources of revenue. And if it works, so much the better.

Full press release after the jump.

Previously: How To Lose Your Brand Identity And Influence Consumers: A Conde Story

Wall Street Journal to Launch New Travel Service Offering Customizable Packages for Consumers

NEW YORK, Jan. 28, 2010 (GLOBE NEWSWIRE) — The Wall Street Journal today announced the launch of WSJtravel (http://WSJtravel.com), a new service offering customizable experiences to domestic and international
destinations, including Europe, Asia, South America, Africa and Australia. Available to all consumers, WSJtravel will offer nearly 50 travel packages at launch, spanning a range of budget levels, with more to be added in the coming weeks.

“WSJtravel is the latest extension of The Wall Street Journal franchise and we established this service to offer something truly unique and distinct to travelers,” said Imtiaz Patel, vice president of group sales and strategy for The Wall Street Journal. “WSJtravel vacations will let individuals,couples or families experience a destination from the Journal’s viewpoint through a collection of trips that enrich a traveler’s knowledge and immerse them into a particular destination.”

WSJtravel offers two levels of vacation experiences, Signature and Classic. Though differentiated by their complexity and inclusions, these trips are identical from a quality and customer experience perspective.

— WSJtravel Signature Vacations are premier experiences epitomized not only by their source of inspiration, but also by their unique combination of destinations, activities and sensory experiences. These vacations are designed for those who have a desire to see and do something beyond the ordinary.

— WSJtravel Classic Vacations offers travelers who are interested in more than an air, hotel and sight-seeing experience, a primer for their chosen destination.

In addition to destination-based trips, customers will find a number of
thematic, unique trips, such as Wine and Food in Napa Valley, which includes dinners at Michelin-rated restaurants and invitations to wineries that aren’t open to the general public. A Bibliophiles trip to Tuscany offers a week’s stay in a 1,000-year-old castle, along with daily classes, talks, seminars and museum visits at the castle, as well as in Florence, through the Tuscan countryside and in Siena, tying rare book collecting into the adventure. A culinary journey through Vietnam immerses travelers into the essence of the people and society of Vietnam. This trip offers a real understanding and perspective into the Vietnamese culture.

The Journal has partnered with Advanced Travel Center LLC on this new

WSJtravel is operated independently of The Wall Street Journal’s news
department, as the Journal maintains separate news and business operations.