Wall Streeet Journal e-Reader Subscriptions: What Do The Numbers Means?

There’s quite an interesting conversation unfolding over on Business Insider this week. Yesterday, contributor Joe Pompeo wrote a post on how the Wall Street Journal seems to be vastly outpacing other publications, including rival (for the sake of sensationalism, at any rate) paper The New York Times in terms of e-reader subscriptions. Pompeo breaks down the subscriptions by numbers taken from a report by the World Association of Newspapers using date from the Audit Bureau of Circulations (or the ABC, for the sake of brevity):

The Journal had generated 414,025 e-subscriptions as of April 2010, up 8 percent from 383,199 in April 2009.

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