'Walking Dead' Watchers Take to Twitter

Last night’s The Walking Dead premiere on AMC broke records for both the network (which also airs Mad Men and Breaking Bad) and for cable, bringing in more viewers than any other cable debut this year. After the show, viewers went to Twitter and MTV’s the Splash Page did a round up Twitter discussion about the show. (Beware of spoilers in the links!)

There was a pre-premiere PR push for the program, which could have played a role in the success of the debut.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in