Walgreens Runs Blowout Video Ad Effort—Aimed at Bots?
Heavy autoplay presence on slew of Alphabird ghost sites
Just before Memorial Day Weekend, Walgreens started running a blowout Web video ad campaign for its Way to Well initiative. The ads, featuring Alison Sweeney (Sammy from Days of Our Lives), had already made their debut on YouTube in April. But this time around, Walgreens was running lots of autoplay video spots all over a collection of Alphabird sites, many of the same sites that have been cited as being rife with artificial bot traffic and lackluster content.
As it turns out, Alphabird, the company behind many of the ghost sites identified by Adweek in a March article titled Meet the Most Suspect Publishers on the Web, has never stopped selling ads.
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