How can you create unique value on top of Facebook's platform?

In our meeting at Facebook recently, they told us that our objective should be to create unique value on top of their platform.

So if you’re just running ads, selling tabs, or providing pure agency services, your value will soon be competed down to zero or provided by Facebook themselves (as you can see in this new campaign).

So make sure you drive and measure impact outside of Facebook.

Here are some ways to do so:

• If you’re running Google Ads– then drive