Wait, What? Holiday Gift Cards Brand Says Bitcoin Was More Popular Than Credit Cards on Black Friday

Is accounting for 'millions of dollars' in sales, per Gyft

Bitcoin’s ups and downs in terms of marketplace prices have been well documented in recent weeks. But more interestingly, this holiday season, according to some marketers, the virtual currency is starting to put a dent into transactions that in the past have been made with either debit/credit cards or Paypal.

Gyft, an online gift cards marketer that sells cards for major retailers such as Old Navy and Victoria's Secret, says Bitcoin has accounted for “millions of dollars” worth of transactions during the holidays.

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