W3i rebrands as NativeX, launches new advertising platform

Monetization and user acquisition provider W3i today announced that it has rebranded the company, changing its name to NativeX.

The company’s name change comes alongside its other announcement, pivoting the business to providing native ad units for its customers, a form of in-app advertising where publishers can integrate ads into their mobile game or app itself. NativeX claims its native ad units from its new NativeX Platform out-perform “standard” display ads by 150 percent, often doubling or tripling revenue for app developers.

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