W Hotels Launched an 'Advergame' to Celebrate the Opening of the W Bellevue Hotel
Belle the Bear was created to celebrate the opening of the W Bellevue hotel in Bellevue, Wash.
W Hotels Worldwide, part of Marriott International, launched Belle the Bear, a web-based “advergame” celebrating the opening of W Bellevue, the company’s new hotel in Bellevue, Wash.
Developed by Pen&Public, Belle the Bear is a Frogger-style platforming title, challenging players to move left, right and forward to help a bear named Belle progress through multiple environments while avoiding a variety of obstacles and picking up special items. The longer players survive (and the more special items they collect), the higher their score.
Belle
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