VoodooVox Pushes In-Call Ads
Would you watch a few commercials on your mobile phone in exchange for free calling minutes? How about listening to a brief advertisement in order to save money on a favorite product or service? Most Web browsers already do it online, so why not on the phone?
VoodooVox, the company behind the concept of In-Call Media, recently held a summit in New York to talk up the virtues of this new advertising channel. The company’s technology inserts targeted ad-supported audio directly into the call stream of any type of phone traffic.
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