Volvo Gives Illustrators Sneak Peek at Latest Concept Car

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Pining for the fjords. An image of the Volvo Concept XC Coupe in Norway.

Volvo is keeping its Concept XC Coupe under wraps—mostly. In advance of the big reveal later this month in Detroit at the North American International Auto Show, the company has released a lone image (above), in which the vehicle—”inspired by modern high-tech sports equipment”—plays peek-a-boo with Snøhetta’s Norwegian Wild Reindeer Centre Pavilion in Hjerkinn, Norway. The next phase of Volvo’s curiosity-piquing campaign was to offer a sneak peak at the Concept XC Coupe, the second in a line of three concept cars, to six illustrators: Mark Riddick, Lovisa Burfitt, Blair Frame, David Puckney, Jesper Waldersten, and Gary Barker each had the opportunity to look at and interpret the car.

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