One of the things that most surprises me when talking to journalists about mobile and advertising is that the conversation hasn’t changed much since I founded Phonevalley in 2001. It always comes down to advertising on phones—especially the kind that uses device location to target some form of marketing—is a scary invasion of privacy.
I, for one, don’t think sharing location in exchange for a benefit like finding my friends or getting a discount is creepy or intrusive.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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