Vogue Makes Mobile Video Fashionable

There’s no longer any excuse to not be up on the latest fashions thanks to a new mobile application from Vogue.
The fashion magazine has partnered with Juice Wireless to bring the publication’s Shopvogue.tv videos to cell phones. According to Mobile Marketer, folks with video-capable phones just need to text “SVTV” to “84462” to get gain access to such Vogue videos as “60 Seconds to Chic,” “Behind the Lens” and “Trend Watch.”
The ad-supported and sponsored videos feature products advertised in the print magazine. The mobile application also has the same rate, share and comment features available to viewers of the broadband video site.