VNU Changes Name To The Nielsen Company
Via internal memo:
January 18, 2007
Dear Colleagues,
Today is a new day for our organization as we proudly announce the global re-branding of VNU as The Nielsen Company and publicly launch our new identity.
As one Nielsen, we offer a stronger, more focused branding that not only conveys the tradition of expertise and quality long associated with the name, but sets us well on our new path of opportunity and clarity through an integrated information perspective for all clients.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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