Viximo Raises $5M in Funding and Hires New CEO

Viximo, a branded virtual goods ad platform for social networks like Facebook, recently closed a new round of $5 million in funding from North Bridge Venture Partners and Sigma Partners, Founder Brian Belfour confirms to Inside Social Games after an earlier report by Virtual Goods News. The company has also hired North Bridge’s Dayne Grayson to replace former CEO Rob Fresca to help it shift strategy from selling directly to the consumer to selling through partners.

The company is also seeking out additional partnerships to sell new products like celebrity branded goods.