VivaKi to Test Online Video Ad Units

NEW YORK As part of The Pool — an industry initiative aimed at establishing standards for various emerging media segments — Publicis Groupe’s ‘ VivaKi will begin testing two distinct types of online video ad units this summer. It will ultimately present the industry with its recommended unit by February 2010.

That’s according to new details on The Pool offered by the two Publicis executives heading up the project: Curt Hecht, president, VivaKi Nerve Center, and Tracey Scheppach, svp, video innovation director, Starcom USA.

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