VivaKi Is Partnering With Adelphic for Smarter Mobile Ads
Targeting beyond cookies
VivaKi is partnering with mobile demand-side platform (DSP) Adelphic Mobile to enhance programmatic ad buying for brands that want to reach on-the-go consumers.
The companies are announcing today that they'll develop consumer segments based on mobile behaviors, while going beyond the cookie for targeting purposes. The firms also said they would aim to overcome a bevy of general mobile advertising obstacles, including location targeting, conversion tracking, return-on-investment measurement, creative standardization, rich media adoption and privacy compliance.
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