Vitaminwater Crowdsources Next Drink
NEW YORK Vitaminwater is turning to Facebook fans to come up with its next flavor.
The “Flavorcreator” Facebook app, which launched this week and runs through Oct. 20, is designed to crowdsource the company’s next product. Eric Berniker, vp, marketing for Vitaminwater, said that in the first phase, the company would “eavesdrop” on Facebook and Twitter conversations about which flavors are gaining in popularity. After that, the company will diagnose which vitamins and minerals consumers want via a Facebook quiz.
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