Pinterest Is Powering Visual Search for Samsung’s New Galaxy S8, S8+

Users can choose images from photos or screenshots they've taken

Samsung unveiled its new Galaxy S8 and Galaxy S8+ smartphones Wednesday, and image search in the phones’ Bixby intelligent interface will be powered by none other than Pinterest.

Pinterest said in an email to Social Pro Daily that the visual search function in the two new Samsung smartphones will work in the same way as the social network’s recently introduced Pinterest Lens feature and its browser extensions. Users will be able to choose images from photos or screenshots they have taken, or from the web via the Samsung Internet application, and then tap the image search button in Bixby Vision to discover similar products and ideas.

Pinterest head of consumer business development Andreas Lieber added in a blog post:

So if you see a pair of boots you like, now you can do a Pinterest image search to discover similar styles, and even get ideas for what to wear them with. Or give it a try with fabric patterns, interesting tiles, wall art or recipe ingredients and see what ideas turn up.

And Pinterest said in its email:

As part of the integration, when you snap a photo or search an image, Pinterest not only returns recommendations for similar products, but also ways to bring the idea, recipe or style to life. We’ll show you what the product looks like in different settings, so if you take a photo of a sofa, we’ll show you rooms and decor ideas with that sofa.

Pre-orders for the Galaxy S8 and Galaxy S8+ will begin Thursday (March 30) at 12:01 p.m. ET, and the phones will hit stores April 21. David Cohen is editor of Adweek's Social Pro Daily.