How to Optimize Pinterest for Business

This capacity to realize and analyze return on investment makes Pinterest a serious marketing tool that should not be overlooked, even by the smallest businesses.

Pinterest recently opened its Promoted Pins platform to small businesses, meaning that they can now target and segment their ads at a much deeper level. They can also now collect data and audience insights that were previous off-limits.

This capacity to realize and analyze return on investment makes Pinterest a serious marketing tool that should not be overlooked, even by the smallest businesses. If you haven’t already, sign up for a Pinterest for Business account and activate a Promoted Pins campaign today.

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