Visitors are the Future of Twitter’s Growth

But where will Twitter find new visitors? It’s to emerging markets that the platform needs to turn.

A few weeks ago, Twitter started testing two new features that it hopes will help secure its future growth – an ‘Instant Timeline’ aimed at active users and a new content-rich homepage to entice visitors.

GlobalWebIndex’s 32-country, 170,000-respondent research shows that one of these ventures will be particularly key for Twitter: the homepage. And that’s because visitors, rather than active users, are key to it driving significant growth.

Currently, our data shows that, across the 32 countries surveyed by GWI, Twitter has 157 million more visitors than active users.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in