'Visit London' Plans a Trip Away From Wolff Olins
Hot to cash in (or perhaps help) the coming Olympics, London’s visitor’s bureau, Visit London, has decided to rebrand itself, launching its new look early next year. As a funny (or perhaps intentional) coincidence, their current logo was designed by Wolff Olins, which we all recall doesn’t have the largest public support when it comes to things to see and do in that city. Here’s some:
It will be unveiled early next year in time for the launch of Britain’s four-year Cultural Olympiad, which runs from the hand-over of the Olympic flame after the Beijing Games until the end of the Paralympics in 2012.
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