Visible Measures Launches 'Trends' Ad Tool
Brands seeking to gauge how their online video efforts measure up to competitors’ campaigns now have a new resource.
Analytics firm Visible Measures has released Trends, a Web-based tool that provides access to traffic, audience and engagement data from hundreds of online video campaigns.
Essentially, Trends is designed to help brands determine benchmarks for video ads, which can be used in both post-campaign analysis and for planning purposes. This has been an area that’s been lacking for the still young medium, where even experienced buyers often don’t know what to make of some of the numbers they receive on campaigns.
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