Virtual Goods Used to Incentivize Age Of Conan
Over the past few months, the MMOG Age of Conan has seen its share of hard times – the population of its servers has been declining, and in turn, so has its revenues. But like the mighty barbarians of the game, publisher Funcom will be fighting to the death as it attempts to turn this downward trend around. However, for a mainstream MMO, the means might be somewhat surprising.
Just this month, the company began a free trial program for the game that will allow users to play, for no charge, for a seven day period.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in