Social Pro Daily

Virgin Mobile Gets Naked for Publicity

Headshot of Jason Chupick
By Jason Chupick

Virgin Mobile’s Stip2clothe campaign to get people to strip on YouTube so homeless kids could get some new clothes, was changed to “blank” 2clothe (upload a vid of yourself doing anything inane) under pressure by some of the charities lacking a sense of humor.

Every 5 views gets a kid a piece of new clothing, explains Grammy-nominated singer Ace Young in his own video.

Virgin, way down on the list of mobile providers with about 5 million customers, did get much needed mainstream publicity because of the outcry, including a nice big Wall

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Headshot of Jason Chupick

Jason Chupick

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