Virgin Media Sees Promo Opp in Burger King Horse Meat Scandal

We all know that one brand’s bad news can be another brand’s opportunity–especially if the second group uses humor to make the most of it socially.

Virgin Movies, the film-centric wing of the Virgin empire, used the UK’s ongoing “horse meat posing as beef” scandal as an opportunity to drop a clever horse-themed promo via its Twitter feed. Here’s how that particular game works: make a reference to a topic currently engaging the audience and then perform a skillful segue into your own branding/promotional message.

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