Virgin America Lets Flyers Register To Vote On Planes
As a way to promote its new route from San Francisco to Washington DC, Virgin America is letting flyers register to vote using its in-air entertainment platform Red and a smartphone.
Beginning today, guests on Virgin America flights can use their smartphones to scan a QR code on the screen of the seat in front of them which will lead them to a landing page where they can register to vote. The mobile app is powered by PromoJam Social Marketing Platform and is made possible through a partnership with Rock the Vote.
As
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in