How Viral Upstarts Are Dominating the Social Web
With an increasing focus on virality and shareability newer media sources are making big gains over older, traditional media organizations.
Across Facebook and the Twitter feeds recently, Upworthy, Buzzfeed and Gawker have become as commonplace as names like The New York Times and the Daily Mail. With an increasing focus on virality and shareability newer media sources are making big gains over older, traditional media organizations.
Neetzan Zimmerman, Senior Editor for Gawker, is one of the current viral kings of online news. His blog posts generate upwards of 30 million pageviews a month, dwarfing the traffic generated by the rest of the Gawker staff.
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